CHAMPION OF INDEPENDENT FILM MAKES ITS MARK IN MAINSTREAM
IndieFlix, the subscriber based streaming service championing independent films, has announced the launch of its new app for Xbox LIVE on the Xbox 360 video game and entertainment system from Microsoft.
Xbox LIVE Gold subscribers in the United States, Canada, United Kingdom, Ireland, Australia and New Zealand can now watch the IndieFlix library of film festival favorites and curated independent shorts, features, documentaries and web series through their Xbox 360. “We think the Xbox audience ‘gets’ independent film,” says filmmaker Scilla Andreen, IndieFlix CEO and co-founder. “We believe they’ll love the original content and appreciate the raw creativity of these fiercely independent artists who work outside of the ‘system’ to make the movies they want to make – no need for permission or bowing to someone else’s editorial control. And the breadth of films – 2-minute shorts to full length features; action, animation, zombies, dark comedy, mockumentaries to serious political commentary – will satisfy any appetite.”
The IndieFlix app is being launched in six countries reaching millions of Xbox LIVE subscribers. “The sheer size of the Xbox market catapults indies into the limelight,” says Andreen. “Independent filmmakers will have unprecedented exposure for their work, and indie film lovers will have access to movies from film festivals around the globe.”
The global exposure will also have a financial impact for filmmakers. Explains Andreen, “IndieFlix shares revenue with our filmmakers through our Royalty Pool Minutes model – filmmakers get paid for every minute watched by a subscriber. More members = more revenue for filmmakers = more movies. We’re excited to see the world support independent film.”
The IndieFlix app will feature a rotating collection of movies that can be watched for free on Xbox, in addition to full access throug