Recent news from UGO is giving the community a heads up that Dana White is ready to clean house with those under his fighting franchise group the UFC, the reason being that he’s a bit miffed over EA apparently giving him the boot in the past with not very flattering remarks about what UFC is to them, as many know UFC games have come about over the years through other vendors, THQ has been vital in their latest venture and so they’re sticking close to that.
The reference to house cleaning though comes from the recent announcement of MMA from EA, a Mixed Martial Arts fighting game to use dynamics and graphics and so on from Fight Night Round 4 something that has been pretty widely recieved with praise as of late. Dana White notes this according to UGO
But, what’s to stop EA from signing licensed fighters to associate with their game? The answer: Dana White, natch. Besides Randy Couture, who struck a deal in court with the UFC. White said of fighters who deal with EA, “You won’t be in the UFC.”
Pretty hardcore I mean I know in WWE people are basically the property of the company, their likeness and all other such items basically get bought up at day 1 unless they copyright and protect themselves beforehand. Given that the UFC was a lot more free formed and independent and has top fighters alternating all the time it seemed like it would be hard to impose given how everyone seems to dabble in other competitions as well. Apparently not though, one would have wonder what would happen if EA bought up their top 10-15% of their talent though, would Dana White really kick off all those PPV earning seat stacking fighters?
I have to wonder this because EA likes to get what they want, and given the size of their company, money isn’t much of an issue when it comes to securing a dominant license. It’s a unique battle because it’s a battle of games and a battle of corporate figures as well, and even potentially the UFC fights if fighters do take “incentives” to be in the new MMA game and suddenly start vanishing out of key events.