DC Direct relaunches as DC Collectibles

DC is hard at work shaping their brand, after The New 52 they had a new target, their own collectible shop and how they might be able to improve upon that. Today we see the fruits of that labor with DC Collectibles, the new brand will take over DC Direct and focus on expanding horizons for the publisher. In May DC Collectibles will work to expand the online store and offer its entire product line for sale on the web, it’ll be a huge welcome from individuals but shops may feel a little burned on the shift to allow total access but they’ll still be getting support from DC with their store locator system pointing fans who want to see items in person to their nearest shop for that item.

DC is taking all areas into account and striving to focus the service on the fans and keep delivering unique products that they love. They also recognize that fans do like exclusives though and so they’re keeping it interesting by bringing online exclusives into the picture as May will see two special items next month and custom prints for the web.

  • Flashpoint Action Figure Box Set (Exclusive #1) – Pictured in gallery
    • Batman
    • Wonder Woman
    • The Flash
    • Emperor Aquaman (Previously unreleased)
    • $500 Wayne Casino Poker Chip
  • Heroes of the DC Universe (Exclusive #2) – Pictured in gallery
    • Blackest Night Green Lantern and Sinestro Bust

The prints will take themselves away from just comic artwork and expand into different themes as well, 20 images in total will be available online in thick archival paper print form. For those attending C2E2 this weekend there will be a chance to catch a look at the new store and special word on goodies coming to the shop later this year.

DC’s C2E2 Collectibles Panel – Friday April 13, 2012 @ 2:30pm

Links: DC Comics Blog | DC Collectibles