Netflix introduces Qwikster
Netflix managed to enrage quite a few users with their most recent price adjustment, going from 7.99 to 9.99 to 15.98 a month. Today a mass advertisement masked as an apology was sent out to the masses, the point pushed Netflix needed to do such a thing to ensure their success in the market.
With that said, Qwikster plans to offer Blu-Ray discs, DVD’s and also video games in their service. If GameFly users should be concerned is unknown, with the site still under wraps it’s hard to say how solid of an alternative it will be. The plan is to roll out PS3, 360 and Wii games as primary formats. Pricing plans seem unknown at the time, the only notice is that just like Blu-Ray, gaming will have to be added onto the basic service itself. A downer for those who don’t have any desire to use the DVD system and an even bigger hit to PS3 owners who will end up having to pay for both to make the most of their systems.
Why am I critical about the email itself? Companies roll out new services all the time, they do so with detailed intent and plans to earn trust and build hype. Netflix decided to use old techniques often run in newspapers, an apology campaign to get users to tihnk about them in a new light. Instead of just bringing out the change as bluntly as they did the cost changes, they went in circles naming off the now bankrupt Borders and the dead age of AOL dial-up service to reinforce why they did what they did. It’s poor form and they’re pretending like the consumer is too foolish to know otherwise about them.
There are plenty of companies that look down on their consumers, I never thought Netflix would make it so blunt.